From the Pupa, where every journey begins, we leave our imprints to make the world a different place

All texts and content on this website are written by Rozan AlKhazendar in collaboration with Kiomi Kitamura , and are fully copyrighted. The information presented is based on over seven years of professional experience and specialized study.

who we are

Welcome to Pupa,

A brand born from the unique collaboration between Palestine and Japan, inspired by the strength and creativity that both peoples embody in the face of immense challenges. At Pupa, we believe that transformation is the essence of life—just as the butterfly emerges from its chrysalis, we are in a stage of growth, striving for a fertile environment where we can spread our wings and make an impact on the world.

In these difficult times when Gaza faces the horrors of war, we find immense hope in the support of the Japanese people. This support is not only a lifeline to help us through the hardships but also a testament to their belief in our future and our ability to innovate and create. Japan, with its deep appreciation for art and craftsmanship, has extended a helping hand to showcase Palestinian and Gazan creativity, reminding the world that Gaza, despite all odds, still carries the seeds of hope and innovation.

Crafting Stories, Inspiring Hope, Celebrating Gaza

Platform of hope, transformation & strength of individual imprints

Pupa is not merely an e-commerce platform; it’s a movement. It showcases unique Palestinian designs crafted by Rozan and her team and transforms them into products like t-shirts, tote bags, notebooks, and more—each carrying a piece of Gaza’s soul. These products don’t just tell stories; they inspire growth, hope, and connection, celebrating the beauty of individuality and the power of collective impact.

Discover the soul of Gaza in every product. Place your order now via WhatsApp!

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Every design has a story.

Our Goal

at Pupa is more than just sharing Palestinian culture and Gaza’s artistry. We are here to support the people of Gaza, to be their bright voice that reflects their struggles and carries their message of hope to the world. Our mission is to be a beacon of hope in the heart of Gaza, a place that faces immense challenges, yet holds boundless potential. We believe that every small action can create a ripple effect—just like the butterfly effect, where the flap of a butterfly’s wings can set off a chain of events leading to significant change. Each person has their own unique fingerprint, their own mark on the world, and the positive influence they have on themselves and others can be far-reaching.

Vision:

Our vision is to be a symbol of transformation, where creativity emerges from adversity, just as a butterfly breaks free from its pupa. We envision a world where the imprints of individuals unite across borders, leaving an indelible mark on the future—creating a ripple effect of hope, change, and growth that touches generations to come. We believe that every journey, no matter how difficult, is the beginning of something new that carries within it joy and creativity.

Mission:

Our mission is to empower and inspire the resilient spirit of Gaza and those who face adversity, using art, culture, and creativity as a force for positive change. We strive to create the fertile environment needed for transformation, just like the pupa, enabling individuals to grow, innovate, and leave their unique imprint on the world. We believe that every small idea, like the butterfly effect, can trigger a chain of events that opens doors to new opportunities. We aim to be the bridge between hope and reality, building a legacy of positive change, one butterfly at a time.

Our Message

Our message is to be a light in the darkness of challenges, opening horizons of hope and opportunity through creativity and art. At “Pupa,” we believe that every hardship carries within it the seed of transformation, and that every individual has the power to leave a unique imprint that contributes to shaping a different world. From the heart of Gaza, we tell the story of hope and resilience, where small ideas begin to evolve into profound impact—just as the pupa transforms into a butterfly, soaring into the sky of change. We are here to support and inspire the new generation of Palestinian creators, providing them with the fertile ground they need to grow and innovate, allowing their energy to become a source of inspiration that makes a real difference in their communities. Just as the butterfly leaves its mark without realizing its consequences, we believe that every imprint an individual makes in this world has a far-reaching impact that can change the lives of others and shape a future filled with hope and growth. At “Pupa,” we see transformation not as a phase, but as a continuous journey of self-discovery and the release of creativity. Our mission is to build a bridge between hope and reality, crafting a world that thrives through positive change that begins from within each of us. We believe that the “butterfly effect” is the truth that guides us—every idea, every step, and every imprint creates a ripple of change that contributes to building a better tomorrow.

Our Creative Partners

A Collaborative Journey Between Japan and Palestine

Rozan, an innovative Palestinian designer who has transformed Gaza into a place full of creativity, and Kiyomi Kitamura, a Japanese entrepreneur who believes in the potential of Palestinian art. The foundation of this project lies in the friendship that transcends national borders. Through Pupa, the creators of Gaza aim to overcome their difficulties and achieve success.

Kitamura Kiyomi

I am a Japanese entrepreneur and the founder of Amal Falestini, Amal Falestini’s mission is to introduce Palestinian traditions and culture by importing and selling traditional crafts such as Palestinian embroidery, while also creating job opportunities for local artisans. Through Pupa, I aim to showcase captivating designs from Palestine, highlighting the creativity and talent of its people. I hope that this project will serve as a foundation for rebuilding lives in Gaza.

Rozan Al-Khazendar

Rozan is a visionary designer from Gaza and the founder of Rozza Agency, a creative company specializing in innovative design and digital solutions. With a deep passion for storytelling through art, Rozan has built a reputation for blending Palestinian cultural heritage with modern design. Her mission is to empower local creativity and share the beauty of Gaza's artistry with the world. Through Pupa, Rozan brings her designs to life, transforming them into products that inspire hope, resilience, and individuality.

Collaborative Journey

Thank you for visiting Pupa’s website! When we launched our brand, we received support from 406 Japanese backers, including Mr. Asakura Masayuki, through crowdfunding. We are deeply grateful to everyone who contributed. Pupa was born from the prayers of many Japanese people for Gaza. My encounter with Rozan dates back to 2017. Through her designs, we created products and introduced the talents of Gaza to the world. On October 7, 2023, when the conflict broke out, Rozan was on a business trip abroad. Unable to return to Gaza, she worked tirelessly in Egypt, sending funds to support her staff. Learning about her dedication, I was inspired to create Pupa as a means of providing ongoing support. Gaza has suffered immense destruction—lives, homes, and memories have been shattered. It is said that even clearing the rubble will take 15 years. Yet, amidst this devastation, Rozan and her team are striving for revival through design. I believe that their designs and their unwavering positive energy will become a beacon of hope for Gaza. Pupa embarks on its journey to bridge Gaza, Japan, and the world, illuminating a path of hope that never fades.

Message from Kiyomi Kitamura

Dear supporters, From the depths of my heart, I extend my sincerest gratitude and appreciation for your invaluable support to me and my team in Gaza. You have given us a renewed chance at life and a priceless hope for a better tomorrow. Your support is a message of love and solidarity, a testament that humanity knows no borders. Amidst the difficult circumstances my homeland is going through, your support has had a profound impact on our lives. It has not only given us the strength to keep going but has also fueled our determination to create, innovate, and work toward a brighter future. Through *Pupa, we carry a shared dream that connects **Japan and Palestine*, embodying the power of art and design in building bridges of hope. To each and every one of you—thank you for being part of our journey, thank you for believing in us, and thank you for giving us the opportunity to shine even in the darkest of times. *With heartfelt love and appreciation,*

Message from Rozan Al-khazendar

Our Collaboration

A Story of Transformation and Impact

From the heart of Gaza, where challenges meet creativity, the idea of Pupa was born—a name that embodies resilience and transformation. Pupa is not just a word; it’s a philosophy inspired by the chrysalis that nurtures life in its most vulnerable state, providing the strength to grow and emerge as a butterfly. A butterfly that carries its unique imprint and leaves a profound impact wherever it goes.

Our Impact

At Pupa, we believe in the profound influence that creativity and resilience can have on individuals and communities alike. Our mission extends beyond crafting beautiful designs—it’s about creating a ripple effect, a Butterfly Effect, that begins with Gaza and spreads across the globe.

A Message of Hope and Resilience

Every product we design carries a piece of Gaza’s story—a story of perseverance, growth, and transformation. In a place where challenges abound, we aim to inspire hope and showcase the resilience of a community that continues to create, dream, and build despite the odds.
Each purchase you make contributes to supporting local talents in Gaza, providing them with opportunities to grow and thrive. Through this platform, we are not only sharing Palestinian culture with the world but also ensuring that Gaza’s creativity has a space to flourish.

The Power of the Butterfly Effect

We are inspired by the concept of the Butterfly Effect—how small actions can lead to significant transformations. At Pupa, every individual involved in this project leaves their unique imprint, just like the intricate patterns on a butterfly’s wings. These imprints, whether from the designer, the artisan, or the customer, contribute to a chain of positive impact that touches lives near and far.
By supporting Pupa, you become part of this ripple effect. Your contribution helps amplify the voices of Palestinian creators and reinforces the message that even in adversity, beauty and innovation can prevail.

Celebrating Individual Imprints

Each person has a unique mark, a distinctive touch that shapes the world around them. Through Pupa, we celebrate this individuality. Whether it’s the thoughtful design of a product or the meaningful choice to support Palestinian craftsmanship, every action has its own significance. Together, these actions create a legacy of creativity, connection, and change.

Building Bridges Between Gaza and the World

Our collaboration with Japan exemplifies the beauty of cross-cultural support and shared visions. It’s a testament to how communities, though worlds apart, can come together to nurture hope and promote growth. Through this partnership, we aim to create a bridge that connects Gaza’s rich cultural heritage with the world’s appreciation for art, storytelling, and resilience.

Join us in making a difference

With every purchase, every story shared, and every design created, Pupa becomes more than a platform—it becomes a movement that leaves an enduring impact, proving that transformation is possible, and that small wings can inspire great change.

Our Impact

At Pupa, we believe in the profound influence that creativity and resilience can have on individuals and communities alike. Our mission extends beyond crafting beautiful designs—it’s about creating a ripple effect, a Butterfly Effect, that begins with Gaza and spreads across the globe.

A Message of Hope and Resilience

Every product we design carries a piece of Gaza’s story—a story of perseverance, growth, and transformation. In a place where challenges abound, we aim to inspire hope and showcase the resilience of a community that continues to create, dream, and build despite the odds.
Each purchase you make contributes to supporting local talents in Gaza, providing them with opportunities to grow and thrive. Through this platform, we are not only sharing Palestinian culture with the world but also ensuring that Gaza’s creativity has a space to flourish.

The Power of the Butterfly Effect

We are inspired by the concept of the Butterfly Effect—how small actions can lead to significant transformations. At Pupa, every individual involved in this project leaves their unique imprint, just like the intricate patterns on a butterfly’s wings. These imprints, whether from the designer, the artisan, or the customer, contribute to a chain of positive impact that touches lives near and far.
By supporting Pupa, you become part of this ripple effect. Your contribution helps amplify the voices of Palestinian creators and reinforces the message that even in adversity, beauty and innovation can prevail.

Celebrating Individual Imprints

Each person has a unique mark, a distinctive touch that shapes the world around them. Through Pupa, we celebrate this individuality. Whether it’s the thoughtful design of a product or the meaningful choice to support Palestinian craftsmanship, every action has its own significance. Together, these actions create a legacy of creativity, connection, and change.

Building Bridges Between Gaza and the World

Our collaboration with Japan exemplifies the beauty of cross-cultural support and shared visions. It’s a testament to how communities, though worlds apart, can come together to nurture hope and promote growth. Through this partnership, we aim to create a bridge that connects Gaza’s rich cultural heritage with the world’s appreciation for art, storytelling, and resilience.

Join us in making a difference

With every purchase, every story shared, and every design created, Pupa becomes more than a platform—it becomes a movement that leaves an enduring impact, proving that transformation is possible, and that small wings can inspire great change.

Join us on this journey as

we support Gaza’s message and present its creativity to the world. From Gaza, where hope remains unbroken, we will continue to transform, create, and inspire, leaving a positive mark on the world—one butterfly at a time.

About us

A brand born from the unique collaboration between Palestine and Japan, inspired by the strength and creativity that both peoples embody in the face of immense challenges. 

Contact Information

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